Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Chiropractic Pediatric Conference Slated for October in San Diego
The ICA Council on Chiropractic Pediatrics will hold its annual conference October 20-22 in San Diego, California. The program will feature 14 speakers with extensive experience in pediatrics or expertise in a specialized field: Drs. Joan Fallon; Peter Fysh (Dynamic Chiropractic columnist of "Kids Need Chiropractic Too"; Maxine McMullen; Larry Webster; Claudia Anrig Howe; Sheila Laws; Wayne Zemelka; Doug Berry; Carol Phillips; Fred Barge; Tracy Barnes; William Cockburn; and David and Debra Levinson.
Topics covered will include:
- protocols of care for common spinal problems
- torticollis in the neonate and infant
- clinical sessions on managing the care of children with handicaps or special needs
- medical legal issues in pediatrics for the subluxation-based chiropractor
- clinical applications of research in a pediatric practice
- chiropractic pediatrics and the managed care system
- guidelines to effectively develop and manage a large family practice
There will be interactive discussions of clinical cases, a four-hour technique workshop, and the presentation of research papers. License renewal credits for 17.5 hours have been applied for in all states.
To register call: 1-800-423-4690 or (703) 528-5000. Accommodations are through MBS Corporate Travel at 1-800-347-3417 or (201) 335-2900.