At the 28th Worldfest awards in Houston, Texas, April 29, the largest film and video competition in the world (4,100 entries from 37 countries), the video, "Chiropractic: The Proven Choice," produced by the Kansas Chiropractic Association (KCA), was presented the gold medal in the scientific research division of film and video production. Accepting the award at the black-tie ceremony, attended by an international continent of 500 television and film industry leaders, were Kansas video committee members James Edwards, DC (chairman), Darrell Fore, DC, Edward McKenzie, DC, and Judy Pope, JD, and director Anita Harnett.
Dr. McKenzie said the video had a large target audience that includes not only patients, but legislators, workers' compensation policymakers, industrial employers, managed care executives, and insurance company personnel.
"Winning the gold medal may have already opened some doors for the chiropractic profession," said KCA President Dr. Darrell Fore. He spoke with a CNN executive about the possibility of broadcasting a portion of the video on their network.
You may recall that the KCA's first video production, "The Doctor of Chiropractic," won the silver medal at last year's Worldfest (See Jan. 16, 1995 "DC"). Past recipient of Worldfest awards include several filmakers whose work you may be acquainted with: Steven Spielberg, George Lucas, David Lynch, and Oliver Stone.
At this year's Worldfest, the KCA also garnered three bronze medals:
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
