Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
WA Chiropractic Assoc. Elects New Board Members
At its recent annual meeting, the Washington State Chiropractic Association (WSCA) announced its newest board members for 1995. Dr. Ray Mac Donald was elected president, and Drs. Nancy McCown, Bill Davis, and David Jones were elected as new board members.
Dr. Larry Hansen is now chairman of the board; Dr. Kenneth Shotwell replaces Dr. Mac Donald as association secretary.
Western States Faculty Member Earns Orthopedics Diplomate
James Gerber, MS, DC, an associate professor in the clinical sciences division at Western States Chiropractic College (WSCC) and 1981 alumnus of the college, has acquired diplomate status with the American Board of Chiropractic Orthopedists.
A former staff clinician at the college's clinic, Dr. Gerber teaches radiographic anatomy, nutrition, geriatrics, and a postgraduate course in nutrition. "I have always had the goals of increasing my value as a teacher and expanding my areas of mastery," Dr. Gerber said. "The orthopedics program at Western States prepared me well to achieve both of those purposes."