Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
I.Q.-- Interesting Quotes
Surgery Goes Outpatient
It's startling to realize how many surgeries are now being performed on an outpatient basis. Surgeries that once routinely had patients in the hospital for a week are done in outpatient centers. Outpatient surgical centers of course greatly lower the expense of postsurgical attention.
According to a recent article in Medical Products Sales:1
"The nation's 1,862 surgical centers performed 3.2 million surgical procedures in 1993, according to a recent outpatient market survey conducted by SMG Marketing Group Inc., Chicago. The health care marketing and research firm estimates that outpatient surgical procedures will continue to grow, with an expected 60% or more of all surgical procedures would be performed in the outpatient setting as early as 1995."
These are just some of the changes being generated by medical/surgical practice guidelines.
References
- At least 60% of surgeries to be outpatient by 1995: study, Medical Products Sales, October 1994, 25(10), p. 14.