Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Dr. Sid Williams Speaks at WHO-Sponsored Conferences in Far East
Life College founder and President Dr. Sid Williams and wife Dr. Nell Williams, vice president for student affairs, traveled to Indonesia and Malaysia to represent chiropractic at two World Health Organization (WHO)-sponsored conferences.
On November 30, Dr. Williams spoke to a group of physicians about the importance of chiropractic during a symposium at the Insev Indonesian Rheumatic Center in Jakarta, which coincided with the official opening of that center. He then attended the Second Asia Pacific League Against Rheumatism (APLAR) symposium on the therapy of rheumatic diseases in Kuala Lumpur, Malaysia, and gave a report on chiropractic science to the WHO-APLAR symposium on December 5th.