Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
I.Q. -- Interesting Quote
Just a Placebo?
Dr. Luigi DiRubba of Connecticut reports a conversation one of his patients had with her medical doctor:
MD: "Chiropractic has just a placebo effect."Perhaps the omnipotent authority that the medical profession has enjoyed is somewhat diminished.Patient: "If it got my child well and it was such a good placebo, why didn't you use it?"