Proposition 200, the "pure no-fault" initiative, was soundly defeated (65 percent against, to 35 percent in favor) in the California primary March 26. Also defeated were the other two tort reform initiatives.
When the votes were finally counted, "The 'tough 200s,' looked more like the trounced 200s," exclaimed CCA President Michael Pedigo, DC.
It was the second time in eight years that voters had turned down a statewide no-fault initiative. It was also the second time the California Chiropractic Assoc. campaigned against such an initiative. When early public opinion polls indicated Proposition 200 was looked on favorably, CCA undertook an aggressive grassroots campaign to educate and inform the public about the shortcomings of the initiative. CCA and ICAC agreed early on to fight the initiative together.
The campaign to defeat Proposition 200 took shape when phone trees were established up and down the state to solicit contributions. Articles, flyers and newsletters flooded the chiropractic community with information concerning Proposition 200's potentially detrimental effects on doctors' practices and their patients.
The cornerstone of the campaign was the development and production of over 10,000 "No-Fault Action Kits" that were mailed to every DC in the state. The kits launched the campaign into high gear and put Proposition 200 on the radar screen for many doctors.
Aware that television and radio exposure would play the dominant role in the campaign against Prop. 200, CCA joined with a coalition of anti-Prop 200 associations to purchase airtime. The media buys began in mid-February and saturated the airwaves right up to election day. The commercials ran morning to night, from Siskiyou to San Diego.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
