Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
NJ Chiropractic Society Honors Dr. Eugene Cianciulli
At its recent convention held in Atlantic City, the New Jersey Chiropractic Society (NJCS) had its own celebration of the 100th anniversary of chiropractic. During the festivities, the NJCS honored Eugene P. Cianciulli, DC, as "Doctor of the Year."
Dr. Cianciulli, a native of Elizabeth, New Jersey, has been in active practice for 34 years. He is a founding member of the NJCS, and serves on its board of directors as the insurance chairman for New Jersey. Dr. Cianciulli is joined in practice by his two children, Drs. Lisa and Glen Cianciulli.