Editorial Space for Sale
A publication's editorial integrity demands a distinct differentiation between those who advertise and those who write articles, otherwise the publication becomes a "mouthpiece" for the advertisers. The following quote is from the publisher of the WCA Chiropractic Journal, Terry A. Rondberg, who is responding to a letter from a chiropractor inquiring about the possibility of writing for the Chiropractic Journal. Dr. Rondberg's letter of response to the potential columnist is dated November 28, 1995.
"I am interested in writers who advertise -- for every full page ad, I would be willing to offer you a column ..."
Surprise! Medical Treatments Often Have No Scientific Basis The following quote is from Walter O. Spitzer, MD, MPH, chairman of the Quebec Task Force on Whiplash Associated Disorders (please see "Quebec Task Force Rewrites Whiplash Protocols" in the June 5, 1995 issue of "DC").1
"It doesn't surprise me anymore that 70% of what's done in medicine has no scientific foundation, but that's because I've been at this for 20 years or so."
Reference: 1. The Quebec Task Force on Whiplash-Associated Disorders, Spine Letter, September 1995.
