Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
We Get Letters & E-Mail
"Wrongly Accused"
Dear Editor:
As a consultant on the same project as Dr. Triano, with the same proposed rule, I too have been wrongly accused of teaching MDs to manipulate. (Editor's note: See "A Public Apology to John Triano, DC, MA" in "We Get Letters" DC, 9-22.) I heard some secondhand talk of my being a traitor, and saw my name derogatorily attached to the project in a chiropractic newspaper. I remain glad that I did not receive any death threats.
I would simply like to reinforce that there was no planned or actual DC teaching of MDs in this project, nor is there likely to be any. Our role was supposed to be simply one of consulting; in reality, there has not even been significant DC consultation in any phase of the project, including planning, execution or analysis.
Geoffrey Bove, DC, PhD
Associate Professor, Odense University
Odense, Denmark
gbove@imbmed.ou.dk