Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Canadian Forum
"Backs in Motion" a Big Hit at CMCC
Dr. Herbert Lee and CMCC President Dr. Jean Moss were off to the races at this year's "Backs in Motion" walk/run event.
Canadian Memorial Chiropractic College (CMCC) raised more than $50,000 through its annual "Backs in Motion" campaign, a run/walk event designed to bring in funding for chiropractic education.
CMCC's Board of Governors collected $25,000, nearly half of the total proceeds raised for the contest. Dr. Doug Brown, a longtime supporter of CMCC, took home the top prize for pledges collected by a run/walk participant, garnering over $4,000 in pledges. Dr. Katherine Wood-Bastedo won the grand prize, a trip for two to Orlando, Florida.
One of the highlights of the day occurred when Dr. Herbert Lee, a founding member of CMCC, "challenged" CMCC President Dr. Jean Moss to a race in the 5k walk. Each contestant received a few unexpected gifts to "help" them during the race: a heavy wheelbarrow for Dr. Moss, and a mountain bike for Dr. Lee. It was a close battle, but Dr. Lee and his bicycle prevailed in the end.