Over the past few years businesses have bemoaned the that they have recouped little if any of the money they spend advertising on the Internet. However, a just released survey by the Emerging Technologies Research Group shows that online advertising can indeed be effective, and that people are buying products as a result of ads displayed online.
The survey was conducted between February and April, 1997. Of those who are currently using the Internet, 27% said they had made an online purchase in the past 12 months. Thirty-nine percent of those purchasers bought a product or service after clicking on an advertisement. Overall, 36% of all Internet users have clicked on an online ad.
Estimates show that there are roughly 31 million American adults on the Internet. Given the above survey figures, that would equate to roughly 8.5 million Americans who purchased something over the Internet in the past year.
Recent laws in New Jersey and California represent a disturbing trend that will negatively impact a practice’s ability to collect monies from patients, as well as expose them to significant penalties if the practice does not follow the mandatory guidelines to a T. Please be aware that a similar law may be coming to your state. The time to act is before the law is passed.
With estimates showing over 30 million Americans affected by peripheral neuropathy – and a significant portion underdiagnosed – it’s increasingly likely that chiropractors are already treating these patients. What’s missing is structured recognition, comprehensive management and targeted tools to slow progression, improve function and support systemic health.
Each year, ICD-10-CM is updated on Oct. 1. For 2026, there are 74,179 total codes, with 487 additions, 28 deletions and 38 revisions. Code changes are based on date of service, not the claim submission date. Services performed on/after Oct. 1 must use the new codes. While no changes affect the common spinal or extraspinal codes most frequently used by DCs, several updates may still affect your claims – particularly for comorbidities, referred pain, or trauma cases.
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