Subscribe Latest Edition
News / Profession

Online Advertising Works

Editorial Staff

Over the past few years businesses have bemoaned the that they have recouped little if any of the money they spend advertising on the Internet. However, a just released survey by the Emerging Technologies Research Group shows that online advertising can indeed be effective, and that people are buying products as a result of ads displayed online.

The survey was conducted between February and April, 1997. Of those who are currently using the Internet, 27% said they had made an online purchase in the past 12 months. Thirty-nine percent of those purchasers bought a product or service after clicking on an advertisement. Overall, 36% of all Internet users have clicked on an online ad.

Estimates show that there are roughly 31 million American adults on the Internet. Given the above survey figures, that would equate to roughly 8.5 million Americans who purchased something over the Internet in the past year.

August 1997
print pdf
Trending
Vitamins / Supplements
Curcumin: One Nutrient, Over 20 Benefits
Curcumin: One Nutrient, Over 20 Benefits

While there may be no “magic bullet” when it comes to health, this should not dissuade patients or practitioners from seeking out ingredients that offer multiple health benefits. When it comes to dietary supplements, there are thousands upon thousands of choices. So, why not choose one that can address pain and assist with mental health? A supplement that can address inflammation, while also preventing certain types of cancer.

 |  Digital Exclusive
Lexi Loch, ND
Personal Injury / Legal
9 Delayed-Onset MVA Injuries (Pt. 1)
9 Delayed-Onset MVA Injuries

This article focuses on nine severe injuries that are generally not diagnosable until the third to fourth week following the date of injury, including how to diagnose these severe injuries. The discovery of any of these injuries early can make a significant difference in the case outcome.

 |  Digital Exclusive
Troy Freiheit, DC
Pain Relief / Prevention
Bowed Legs and Knee Arthritis
Bowed Legs and Knee Arthritis

While canes, braces and posts represent extrinsic methods for lessening adductor moment arms, an intrinsic method for lessening the development of medial knee osteoarthritis occurs when the hip abductor musculature and the iliotibial band are strong enough to create a compressive force capable of stabilizing the lateral knee.

Thomas Michaud, DC