Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Chiropractic Chalkboard
Physicians throughout the country are losing control of the health care delivery system, which translates for them into an uncertain future, declining revenue and ambivalence toward quality of patient care.
-- Richard Reece, MD, National Association of Integrated Health Organizations (NAIHO) Chairman.
SOURCE: Alliance of Healthcare Advisors, October 2, 1996, press release.