Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Northeast Forum News
NYCC Reaches Agreement with Bergen Community College
New York Chiropractic College recently reached agreement on a joint admissions program with Bergen Community College of Paramus, New Jersey. The agreement, signed earlier this fall, guarantees that students who complete the pre-chiropractic program at Bergen Community will gain admission to NYCC.
The agreement also ensures that students from Bergen Community are adequately prepared for a chiropractic education and that they will make a smooth transition to the college, according to Dr. Judith K. Winn, Bergen's president. "This agreement gives a special advantage to BCC students, since it guarantees admissions regardless of competition," Dr. Winn said.
NYCC Faculty Member Published in Track Magazine
Dr. Russ Ebbets, a faculty member of New York Chiropractic College, recently had an article published in Track Coach Magazine, the international technical journal of USA Track and Field. It is believed to be the first time a chiropractor has been published in Track Coach.
Dr. Ebbets' article concerned plantar fascitis and was illustrated by Dr. Dennis Homack, a resident intern at the Seneca Falls student health center. A longtime supporter of USA Track and Field, Dr. Ebbets has served as a lead instructor in the organization's coaching education program since 1983.