Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
2,500 Visitors to ChiroWeb Every Week!
Every week, more than 2,500 people visit ChiroWeb (that's over 130,000 visits per year). Most visitors are looking for DCs in their area; others are chiropractors checking out the DC Archives, Chiropractic Calendar, various other services, or just keeping in contact with other DCs.
When assessing activity at a website, the terms "visit" and "hit" must be differentiated. If you go to a website, whether you stay one minute or one hour, or whether you click on one page or multiple pages on that website, it counts as one visit.
A hit, however, measures file requests made in the logbook of a server computer. Hits can be misleading. For instance, if you view a page that has three graphic images, and click on each image, you register four "hits": one for going to that web page, and one for each image.
So while ChiroWeb logs approximately 25,000 hits each week, we feel that "visits" are more significant indications of traffic on a website. The number of visits to ChiroWeb tells us how many people are looking for chiropractic information on our site.