Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
2,500 Visitors to ChiroWeb Every Week!
Every week, more than 2,500 people visit ChiroWeb (that's over 130,000 visits per year). Most visitors are looking for DCs in their area; others are chiropractors checking out the DC Archives, Chiropractic Calendar, various other services, or just keeping in contact with other DCs.
When assessing activity at a website, the terms "visit" and "hit" must be differentiated. If you go to a website, whether you stay one minute or one hour, or whether you click on one page or multiple pages on that website, it counts as one visit.
A hit, however, measures file requests made in the logbook of a server computer. Hits can be misleading. For instance, if you view a page that has three graphic images, and click on each image, you register four "hits": one for going to that web page, and one for each image.
So while ChiroWeb logs approximately 25,000 hits each week, we feel that "visits" are more significant indications of traffic on a website. The number of visits to ChiroWeb tells us how many people are looking for chiropractic information on our site.