Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
North Midwest Forum News
NCC Awards Student Winners of Local Essay Contest
For the fifth consecutive year, National College of Chiropractic (NCC) worked with eighth-graders at a local school to support October as "Spinal Health Month." An essay contest was held this year, with the theme "Adding years to your life and life to your years." The winners were announced in a ceremony at NCC on October 29.
Each of this year's winning students received an NCC t-shirt and a certificate honoring their achievements. The first, second and third place winners also received savings bonds for their efforts.