Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Washington Chiropractic Quality Assurance Commission Seeks Retraction from Chiropractic Journal
A front-page "bulletin" in the April 1999 issue of the Chiropractic Journal reported that the Washington State Chiropractic Quality Assurance Commission had "formally adopted the CCP guidelines as the interpretive document defining the standard of care." The Chiropractic Journal report goes on to state that "(T)he commission's adoption becomes effective immediately."
But according to the May 13, 1999 meeting minutes of the Washington State Quality Assurance Commission, the journal's statement "is not true!" (emphasis theirs). According to the March 11, 1999 minutes of the commission's meeting, the commission asked its staff "to draft an interpretive statement for the commission to review at the May meeting."
Review of the "interpretive statement" has now been pushed off until August. Even so, depending on the decisions made by the commission, the interpretive statement would still go before the DCs in Washington for their input.