Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
South Midwest News
Dr. Glenn Bub has been appointed chief of staff at the Logan Health Centers. Prior to his new position, Dr. Bub had served as the college's director of clinical services and director of student health services. A 1979 graduate of Logan, Dr. Bub joined the college faculty in 1987.
As chief of staff, Dr. Bub will be responsible for all clinical education and patient care service operations at Logan's four outpatient health centers, student health center, and three free clinics for homeless and indigent patients.
In other news, Duane Grierson, DC has joined the Logan faculty as a full-time clinician in the college's Montgomery Health Center, bringing more than 30 years of practice experience to the health centers. Dr. Grierson graduated from Logan in 1967 and previously operated a practice in Foristell, Missouri before returning to the college.