In a landmark development, Blue Cross Blue Shield (BCBS) has reached a $2.8 billion settlement to resolve antitrust claims brought by health care providers, including chiropractors. The lawsuit accused BCBS of dividing the nation into exclusive regions and limiting competition, which resulted in lower reimbursements for providers. Although BCBS denies any wrongdoing, the company agreed to the settlement to avoid lengthy litigation – and you can get a piece of the pie.
Coup for Chiropractic
In keeping with the fast-rising trend toward alternative care, and chiropractic in particular, the nation's top consumer health publication, Prevention, has named Dr. Carl Cleveland III as a chiropractic editorial consultant.
Dr. Cleveland's appointment is a coup for chiropractic. As one of the profession's most respected doctors and leaders, he will advise Prevention magazine on chiropractic issues.
"It is a privilege to represent the chiropractic profession in this way," said Dr. Cleveland. "Prevention is a positive health and wellness educational source to millions of readers."
Dr. Cleveland is a fourth-generation chiropractor; daughter Ashley became the fifth generation of chiropractors when she graduated from CCCLA in 1995. Dr. Cleveland's father, Dr. Carl S. Cleveland Jr. (1918-1995), dedicated himself to over 50 years of chiropractic service and education. Dr. Cleveland III continues in that tradition. He has served as president of the Council on Chiropractic Education (1994-1996), is president of the Cleveland Chiropractic College of Kansas City and Los Angeles, and is the national spokesman for the Alliance for Chiropractic Progress.
The Alliance for Chiropractic Progress is a public relations partnership of the American Chiropractic Association, the International Chiropractors Association and the Association of Chiropractic Colleges. The Alliance has, as a first step, focused on educating the public about the education and training of chiropractors.
"Chiropractic has a long tradition of promoting the wellness mindset for optimum health," Dr. Cleveland observed. "I'm confident that Prevention readers will benefit from an informed, chiropractic perspective on health and wellness."