Customer service on the World Wide Web falls short in many areas. Jupiter Communications conducted a survey of 125 major websites. Forty-two percent of the sites either never responded to customer inquiries, took more than five days to reply, or didn't offer e-mail responses to problems.
"A lot of sites don't recognize it's a problem they should be servicing, and we found a large number were failing entirely," said Ken Allard, director of Jupiter's site operations group.
Responding to inquiries quickly is key to a website's success. Prospective patients will click to a rival's home page if their questions go unanswered. If your practice maintains a website, make sure to check for e-mail messages at least twice a day, or set up an automated response to all incoming messages followed by a detailed personal response later that day. Small steps like these could go a long way toward improving patient recruitment and retention.
Reference
Clark T. Customer service an oxymoron online. C/Net News (www.news.com), November 9, 1998.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
