Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Correction
The August 6, 2000 graph "Death by NSAIDs" incorrectly stated that acetaminophen is classified as a nonsteroidal anti-inflammatory drug. While acetaminophen has been linked to liver damage and kidney failure, it lacks anti-inflammatory activity and is not classified as an NSAID. We apologize for any misunderstanding this may have caused.