Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
New President to be Appointed at Palmer West
Dr. Peter Martin, president of Palmer College of Chiropractic West, is on sabbatical effective July 1, 2000. Palmer Chanellor Michael Crawford said he would serve as interim president until a new president is appointed.
Mr. Crawford said Dr. Martin will continue to serve Palmer as a consultant and will finish out his term as president of the Council on Chiropractic Education.
"It should be obvious to all at Palmer West and throughout the chiropractic profession, that Dr. Martin has been instrumental in the progress made by this fine institution," said Mr. Crawford. "The relocation to the Tasman site, the enrollment gains that have assisted in providing better economic stability, and the excelling caliber of the education delivered at Palmer West have all occurred on Dr. Martin's watch. He deserves the appreciation of the entire Palmer Chiropractic community for his contribution to those and other Palmer West successes."
An all-school assembly will be held to honor Dr. Martin.