"The internet is like the world's biggest library, with all the books scattered on the floor." - anonymous
That a comment was made about the internet in its early days. It was this concern that drove the development of search engines and portals that acted as guides to the billions of pages of information on line.
In the last three years, the "library" has begun to develop into a more organized system. Certain websites have become household words, while millions of sites remain generally unknown. In contrast, the latest demand for "additional funding" has found some sites abandoning the web entirely. Disney's Toysmart.com, Whirlpool's Brandwise.com and Early Craft Store's CraftShop.com were three well-developed internet sites that disappeared into digital darkness with barely a whisper. Industry analysts are predicting that these three are just the first of a long list of commercial websites that will go out of business in the near future.
Going back to our analogy of the web being the world's biggest library, technological developments are empowering existing websites to "vote" for the best sites and provide better placement on many internet search engines and directories. What is being monitored is the number of "links" from each website to others. This number is being used to better calculate the true popularity of a particular website.
This factor empowers every person with a website to "vote" for their favorite websites by placing links to those sites on their site. This gives you a certain amount of power over which sites will be most often referred to when someone is looking for information.
As has been reported in the past, there are literally millions of health-related web pages. Most of these are medical in nature, and few would be considered "pro-chiropractic." And while we can rejoice when an anti-chiropractic website goes down in flames, we can also "vote" for those sites that are pro-chiropractic, or at least include chiropractic as an appropriate choice.
Before we start looking outside the profession, there are certain chiropractic websites that should be the first links included on your site. In addition to ChiroWeb.com, your national and state chiropractic association websites, chiropractic college websites, and other chiropractic sites should be included on your links page.
Look at sites you feel provide accurate health information and check to see how they portray chiropractic:
Don't be afraid to contact the webmaster and ask them about adding chiropractic content to their site. If they ask for a resource, please give them my e-mail address. The more information we have on the more sites the better. Likewise, don't be afraid to suggest that they add links to chiropractic sites. If you really like the site, you may even want to volunteer to provide some content for them. You'd be surprised at how many sites will be happy to add chiropractic with a little help.
The internet is all about information. The more chiropractic information we get out there, the more people will learn about the benefits of chiropractic and be compelled to seek chiropractic care.
As websites come and go, you will have numerous opportunities to affect their content. The internet is somewhat like a gigantic library, but in this case, each book tells the reader which books to read next.
Let's make sure that as people browse through the webl, they don't miss reading the Book of Chiropractic.
DMP Jr.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
