The chiropractic profession will be featured in a segment on CNBC's "Today's Health" program on June 25 at 3:00 p.m. (EST). The feature is part of an effort by Foot Levelers, Inc., to bring more patients to chiropractic offices.
"Walk Right, Feel Right" is a five-minute segment that focuses on chiropractic and orthotics. CNBC boasts over 68 million viewers through 5,000 affiliates in the United States and Canada, and over 150 million viewers in North America, Europe and Asia. The story will also be shown on America One (which has 120 affiliates across the country), on June 24 at 6:30 a.m. (EST), and on June 26 at 4:30 p.m. (EST). "Walk Right, Feel Right" will also be available through Video News Release, a service used by 98 percent of U.S. television newsrooms, with the chance to be featured again by local stations across the country.
The airing of the feature on CNBC and America One is a means to reach millions of people who don't understand the benefits of chiropractic. Foot Levelers' goal is to educate and encourage people to seek chiropractic care. At the end of the segment, a toll-free number will be displayed for viewers to call for more information about Foot Levelers and to locate a chiropractor in their area.
"Everything we're doing, including the television segment, is geared toward getting patients to the doctors," said Kent Greenawalt, president of Foot Levelers. "We believe airing a segment on national television is an excellent way to educate the public about chiropractic and orthotic therapy and 'Today's Health' provides the perfect forum to do this."
"Today's Health" is a half-hour weekly series exploring a full range of health issues, anchored by actor Robert Urich. Urich is best known for his starring detective roles in the television series "Vega$" and "Spenser for Hire." He is currently the captain on "Love Boat." He was also the host of "National Geographic Explorer" (1991-94) and starred in the Emmy-winning TV-movie "Lonesome Dove."
"Today's Health" educates audiences about healthier decisions in all aspects of life. It features a team of field correspondents that present solution-focused information.
Urich has a personal interest in the series. Three years ago, he was diagnosed with synovial sarcoma, a rare soft-tissue cancer. His series, "The Lazarus Man," was cancelled and he began chemotherapy and radiation treatments. The good news is that doctors say his cancer is gone. He now gives inspirational speeches and is writing a book on his health ordeal and the new perspective it has given him.
"Walk Right, Feel Right" focuses on a chiropractor and his patient, showing them in his office, at the patient's home, and in the studio answering questions from the correspondent. The patient discusses what problems she was having and how chiropractic and orthotics helped her, while the chiropractor explains the benefits of both.
Foot Levelers has also sent promotional packages to chiropractors, which included items to help them promote the show to patients and to encourage patients to watch the show with family and friends.
This segment on CNBC is only one portion of Foot Levelers' referral program. The company is also using the power of consumer magazine publishers and the internet to create referrals for chiropractors.
Foot Levelers is, of course, promoting its products, but also seeks to make the public aware of the benefits of chiropractic care via multiple marketing resources.
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