Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Correction to We Get Letters & E-Mail (March 20, 2000)
William Culbert Jr.,MD,DC, writes: "I would appreciate an editorial correction on my letter to the editor in your March 20 issue (http://www.chiroweb.com/archives/18/07/20.html). I said that the IPV (inactivated polio vaccine) was introduced nationally this year because of eight cases of iatrogenic polio in the U.S. The change was made because there were only eight cases of polio in the U.S. These were caused by the oral polio vaccine."