Because they have yet to pass national legislation protecting the chiropractic profession, Japanese DCs are in a similar situation that U.S. DCs faced. We were fortunate enough to be able to pass chiropractic licensure state by state. The DCs in Japan must accomplish this nationally, which has proved to be an extremely difficult task. And in spite of their efforts, Japanese DCs are currently faced with two chiropractic professions.
400,000 Banners for Chiropractic
In April, ChiroWeb will begin promoting chiropractic on hundreds of health and fitness sites across the internet. An initial blast of 400,000 banners will be placed the first month, with additional banner impressions every 30 seconds every minute of every day thereafter. Users who click on the banners will be forwarded to ChiroWeb's sister site, ChiroFind.com, which is designed to educate consumers about chiropractic.
The idea behind this new marketing effort is twofold: to introduce the benefits of chiropractic to the more than 160 million online consumers; secondly, to help consumers find a doctor of chiropractic in their area via ChiroWeb's ChiroLocator, which features the names and addresses of every licensed DC in the world.
We believe this campaign will educate the public and increase the number of people seeking chiropractic care.