In April, ChiroWeb will begin promoting chiropractic on hundreds of health and fitness sites across the internet. An initial blast of 400,000 banners will be placed the first month, with additional banner impressions every 30 seconds every minute of every day thereafter. Users who click on the banners will be forwarded to ChiroWeb's sister site, ChiroFind.com, which is designed to educate consumers about chiropractic.
The idea behind this new marketing effort is twofold: to introduce the benefits of chiropractic to the more than 160 million online consumers; secondly, to help consumers find a doctor of chiropractic in their area via ChiroWeb's ChiroLocator, which features the names and addresses of every licensed DC in the world.
We believe this campaign will educate the public and increase the number of people seeking chiropractic care.
When I graduated from chiropractic college in 1981 and started practice, I heard it all, and very little was positive. “You are a quack; you do not know what a subluxation is; you couldn’t get into a real health care program, so you chose the one that is slightly above a mail-order degree; you have no proof that chiropractic works; Are you really licensed?”, and so much more.
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A central challenge in creating our identity is that chiropractic is a method of care, not a technique or procedure. This is an important concept for us to promote. Our patients are treated with lifestyle modification, exercise, nutritional supplements, diet and a whole-body approach to accelerate the natural healing process. We are not simply CMT providers.
The results of a global survey released late last year (2023) unveiled some startling findings among medical and nursing students. The “Clinician of the Future: 2023 Education Edition” surveyed 2,212 students, of which 446 were in the United States, from 91 countries.
