In April, ChiroWeb will begin promoting chiropractic on hundreds of health and fitness sites across the internet. An initial blast of 400,000 banners will be placed the first month, with additional banner impressions every 30 seconds every minute of every day thereafter. Users who click on the banners will be forwarded to ChiroWeb's sister site, ChiroFind.com, which is designed to educate consumers about chiropractic.
The idea behind this new marketing effort is twofold: to introduce the benefits of chiropractic to the more than 160 million online consumers; secondly, to help consumers find a doctor of chiropractic in their area via ChiroWeb's ChiroLocator, which features the names and addresses of every licensed DC in the world.
We believe this campaign will educate the public and increase the number of people seeking chiropractic care.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
