When meeting doctors of chiropractic, many of them take the time to say a few words of thanks for all that we do at Dynamic Chiropractic. But it seems that they have the misconception that "I" am doing it all. The truth is that I am just part of a hard working team of dedicated people. They, along with our distinguished columnists, are the ones that really deserve your thanks.
On that note, please allow me the opportunity to introduce our team and how they serve you. You may be surprised to learn about some of our services:
These are the people who research, write and edit everything we publish. Not only are they responsible for publishing Dynamic Chiropractic every two weeks, they also publish DC News Update (a bi-weekly e-mail newsletter to over 12,000 subscribers); the Chiropractic Research Review (a monthly newsletter to over 26,000 DCs that summarizes the latest research that may affect the chiropractic practice); To Your Health (a monthly print and e-mail newsletter on the benefits of chiropractic as demonstrated in the scientific literature; sent to over 4,000 of your patients and the consumer public); and Acupuncture Today (a monthly publication providing information to the acupuncture profession, with the aim to help unite the alternative care arena). The editorial department also is constantly uploading articles and information onto our website, ChiroWeb.com. Much of this information is only available on ChiroWeb.com.
The members of the editorial department (and their years of service) are:
Steve Kelly (9 years) - editorial department supervisor and managing editor of Dynamic Chiropractic.
Michael Devitt (3 years) - managing editor of Acupuncture Today and associate editor of DC.
Peter Crownfield (2 years) - managing editor of the Chiropractic Research Review and To Your Health; associate editor of DC; produces the e-mail newsletter DC News Update; also responsible for uploading consumer information on ChiroWeb.com.
Michael Anderson (just hired) - assistant editor of Dynamic Chiropractic and responsible for uploading articles onto ChiroWeb.com.
These are the people who work with many companies and doctors of chiropractic to schedule adverting in Dynamic Chiropractic, ChiroMart (chiropractic classified advertising), Acupuncture Today and on ChiroWeb.com. They also produce and send ChiroDeals (a weekly e-mail newsletter) and ChiroEvents (a bi-weekly e-mail newsletter) to over 12,000 subscribers (subscription to ChiroDeals is free at http://www.chiroweb.com/newsletters/chirodeals.html ).
The members of the advertising department are:
Dori Baker (19 years) - marketing director.
Anne Gardner (10 years) - advertising director and department supervisor.
Leslie Klein (4 years) - offers all aspects of advertising focusing on insert advertising.
Paula Evans (3 years) - offers all aspects of advertising, attends many chiropractic conventions.
Michael Robbins (2 years) - focuses on ChiroWeb.com and other Internet advertising.
Jason Wicker (1 year) - produces ChiroDeals and ChiroEvents.
David Siedsma (newly hired) - offers all aspects of advertising.
Leah Lutz (1 year) - focuses on ChiroMart classified advertising.
(We are currently looking for a new addition to the advertising department.)
These are the people who help put the print publications together. They place and administer the advertising and maintain the mailing list database (all address changes go to them).
The members of the production department are:
Jo Ann MacKilligan (6 years) - production department supervisor.
Georgia Ginsberg (9 years) - senior advertising coordinator.
Jack Khawaja (1 year) - list coordinator.
Kathleen Bennett (1 year) - advertising coordinator.
Angelina Small (newly hired) - production coordinator.
Karie Lutz (1 year) - data entry, general office.
The members of the graphics department are:
Arnetta Boulton (12) - technical director and graphics department supervisor.
David Ortiz (4) years of service) - graphic designer, also does all of the cartoons.
Alex Mukai (2) years of service) - graphic designer, also does website development.
Adam Zakharov (newly hired) - graphic designer.
Website Developers:
Thomas Montague (5 years) - Webmaster.
Spencer Chen (3 years) - Website Developer.
These are the people who take the orders for the Preferred Reading list and many chiropractic seminars. They maintain the database for the User ID and Password for each doctor of chiropractic on ChiroWeb.com.
The members of the order desk are:
Lynda Bloemke (6 years) - order desk supervisor.
Annette Brunell (1 year) - customer service.
Stella Castillo (1 year) - customer service.
Craig Auger (newly hired) - mail room.
(We are also looking for another person for our order desk department.)
The members of the accounting department are:
Constance Knott (19 years) - accounting manager.
Sunim Riggs (9 years) - accounts receivable.
Elizabeth Auger (16 years) - general manager.
Bobbie Gardner (6 years) - operations and communications coordinator.
Evelyn Petersen (6 years) - human resources coordinator.
Along with myself, this team of 34 people is here to serve you and the chiropractic profession.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
