Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
A Moment of Silence for Humberto C. Mendoza,DC
Humberto C. Mendoza, DC, 67, entered into rest on Tuesday, December 14, 1999. He served in the U.S. Navy aboard the U.S.S. Hornet. He dedicated 40 years of chiropractic service to the community. He was a member of the Arizona Association of Chiropractic; the ACA; the ICA; and the FCER.
His generosity, love and compassion served as an example for his family, friends and associates. He was "almost perfect," and will be remembered in our heart forever.