The growing interest in chiropractic care has caused many to seek reliable information about chiropractic on the internet. We see this first hand by the increasing traffic to our website, www.ChiroWeb.com. ChiroWeb is also getting attention from the media, as witnessed by the recent segment aired on the "Healthy Solutions" television program, which was broadcast nationally on CNBC and the Health Network.1
In addition to the airings, a video news release was made available to television news programs across the country. As further evidence of the demand for reliable information on chiropractic, television stations in Colorado, Louisiana, Montana, New Mexico, and Texas aired ChiroWeb's chiropractic news release 42 times.
In addition to the over four million viewers that learned about chiropractic and ChiroWeb on the Healthy Solutions television program, an estimated 692,515 additional viewers2 saw a shorter segment on their local television news programs.
While the combined exposure is relatively small when compared to the 250 million people in the U.S., it does reflect the fact that the public and the media are interested in more information about chiropractic and its benefits.
References
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
