Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Correction
In the Jan. 1, 2001 "News in Brief," which was bannered on the front page, we identified ICA President Dr. Robert J. Hoffman with the photo of Dr. John A. Hofmann. We apologize to both doctors for the misidentification.
Contrary to appearances, we do know the difference between Robert and John, as we've spoken of them numerous times in DC.
- Dr. Robert Hoffman (2 f's, 1 n) was elected president of the ICA at the association's 73rd annual convention, May 20-23, 1999 in Atlanta, Georgia, which we reported on in the June 14, 1999 issue of DC.
- Dr. John Hofmann (1 f, 2 n's) wrote the "View from the Field" column for DC (1994-1995). He is an active member of the ICA and was the ICA's "Chiropractor of the Year," an honor we reported on in the June 4, 1993 issue of DC.