Because they have yet to pass national legislation protecting the chiropractic profession, Japanese DCs are in a similar situation that U.S. DCs faced. We were fortunate enough to be able to pass chiropractic licensure state by state. The DCs in Japan must accomplish this nationally, which has proved to be an extremely difficult task. And in spite of their efforts, Japanese DCs are currently faced with two chiropractic professions.
Chiropractic Showcase Unveiled
DCs and students can now find detailed information on chiropractic products and services in the Chiropractic Showcase (www.ChiroShowcase.com). This new service allows chiropractic companies to publish and maintain information on all the products and services they offer to the chiropractic profession.
The Showcase is updated every month, with the most recent information and announcements featured on the home page. In addition, each chiropractic company has its own section in the Showcase in which it can publish additional and previously released information.
Participating companies are already adding many pages that will allow interested doctors the opportunity to read detailed information on line about the products and services that interest them. This information differs from advertising in that it provides pages of detailed information. If the company has a website, its link is also provided.
Ideally every chiropractic company will make this information available to the profession through the Chiropractic Showcase. By doing so, doctors can have immediate access to information that will help them make informed buying decisions.
If your company isn't currently publishing its information on the Chiropractic Showcase, please call 1-800-324-7758.