Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
Chiropractic Showcase Unveiled
DCs and students can now find detailed information on chiropractic products and services in the Chiropractic Showcase (www.ChiroShowcase.com). This new service allows chiropractic companies to publish and maintain information on all the products and services they offer to the chiropractic profession.
The Showcase is updated every month, with the most recent information and announcements featured on the home page. In addition, each chiropractic company has its own section in the Showcase in which it can publish additional and previously released information.
Participating companies are already adding many pages that will allow interested doctors the opportunity to read detailed information on line about the products and services that interest them. This information differs from advertising in that it provides pages of detailed information. If the company has a website, its link is also provided.
Ideally every chiropractic company will make this information available to the profession through the Chiropractic Showcase. By doing so, doctors can have immediate access to information that will help them make informed buying decisions.
If your company isn't currently publishing its information on the Chiropractic Showcase, please call 1-800-324-7758.