Chiropractic Takes to the Railways! First Stop: Utah
Editorial Staff
Utah is the first state to feature pro-chiropractic messaging on a train as part of the Foundation for Chiropractic Progress' new "Moving Chiropractic Across America" marketing campaign. The wrap (see image below) currently adorns both sides of a passenger train in Salt Lake City, Utah, and is expected to deliver nearly 5 million total impressions during its eight-week placement, according to the foundation. The train wrap promoting chiropractic went live Jan. 21 and will remain on the train through March 17.
The train runs on two of the three Utah Transit Authority's light rail lines (TRAX), which the UTA says "offers convenient connections to community destinations, shopping centers, schools and universities, FrontRunner stations, bus hubs and Park & Ride lots throughout the Salt Lake Valley." The red line runs from South Jordan to the University of Utah and the green line runs from West Valley to Salt Lake International Airport. Overall, the three lines cover 42.5 miles of track and 50 stations, operating seven days a week and at 15-minute intervals during peak times.
The F4CP campaign supports the foundation's group member state associations, which currently stand at 28 and counting. The campaign features not only state-specific train wraps, but also billboard placements and in-flight magazine ads. Each campaign deliverable includes a link to the F4CP "Find-A-Doctor Directory" of 23,000-plus current foundation members to help consumers find a DC in their area.
Because they have yet to pass national legislation protecting the chiropractic profession, Japanese DCs are in a similar situation that U.S. DCs faced. We were fortunate enough to be able to pass chiropractic licensure state by state. The DCs in Japan must accomplish this nationally, which has proved to be an extremely difficult task. And in spite of their efforts, Japanese DCs are currently faced with two chiropractic professions.
This article focuses on nine severe injuries that are generally not diagnosable until the third to fourth week following the date of injury, including how to diagnose these severe injuries. The discovery of any of these injuries early can make a significant difference in the case outcome.
There has long been an attempt by those who are not legitimate doctors of chiropractic to usurp the title of chiropractor from those who have earned their degree from an accredited chiropractic program. This generally happens in countries where the local doctors of chiropractic have yet to pass legislation requiring a degree from an accredited institution. The result is essentially two chiropractic professions. Nowhere is this danger more pronounced than in Japan.
