ChiroMall (www.ChiroMall.com) is an online shopping mall specifically for doctors of chiropractic; it allows you to find all of the products and services you need from preferred chiropractic suppliers. The mall consists of individual "stores" that offer various products, services and seminars to DCs. Each store is operated by a supplier that interacts directly with you at all times, including customer service. You can shop at as many stores as you wish, or find a specific product in the ChiroMall directory and compare prices.
Because ChiroMall is a secure mall exclusively for doctors of chiropractic, the online stores can offer DCs special pricing, online-only discounts and guaranteed lowest prices not available to the general public. This makes ChiroMall the place to go to make price comparisons before buying anything for your practice.
In addition, ChiroMall features an e-mail newsletter that alerts DCs to products, services and seminars offered at special prices. As these prices are not normally available elsewhere, DCs can subscribe and stay abreast of the lowest prices.
ChiroMall has just completed four months of alpha testing. Full development has now begun, with the following eight stores open as of April 1:
Activator Methods - Activator Methods, International offers numerous educational and clinical products, many of which are used in conjunction with the Activator technique. The Activator online store offers doctors of chiropractic the opportunity to purchase more than 60 chiropractic products in seven categories.
ChiroConceptions - The ChiroConceptions store offers more than 30 products and services DCs can use to promote their practices, including waiting-room videos, PowerPoint lectures, newspaper ads, patient newsletters, information packets, SOAP notes and more. There is even an eight-CD collection of famous speeches by B.J. Palmer himself.
Foot Levelers, Inc. - In addition to orthotics, Foot Levelers offers exclusive lines of cervical support pillows and rehabilitation products. It also offers educational videos, DVDs, books, patient education material and a Step-By-Step Success(tm) kit. DCs can also register for their license renewal seminars online.
Lifetimer International - Lifetimer, makers of multifeatured chiropractic tables, is the first table company to open its "store" on ChiroMall. Doctors looking for information on Lifetimer's products and available features, and/or wishing to purchase one of the company's ergonomic or portable tables, may now do so online.
Motion Palpation Institute - The Motion Palpation Institute (MPI) is the first seminar organization to place a seminar "store" on ChiroMall. Doctors who would like to register for one of MPI's many seminars may now do so online and access a wealth of information, including what is taught at each seminar, the instructor and the location.
Polar Products - Polar Products offers numerous hot/cold therapy products in its online store on ChiroMall. Polar Products currently offers more than 60 different items for doctors to use with their patients.
Preferred Reading and Viewing - This online store offers nearly 400 books, audiotapes, videotapes, posters and other educational products for both doctors and patients from numerous publishers, including:
In addition to the eight active online stores noted above, 12 more are currently in development and will open soon:
As an additional precaution, you are provided with your own "initial user ID and password" which is located at the bottom of the front page of this issue. This is a temporary user ID and password that is only valid if you have never entered ChiroMall (www.ChiroMall.com) and is only valid for your first visit. Once you enter the mall, you are required to change your user ID and password, which deactivates your temporary user ID and password. This allows you to use an existing password you may already have and places an extra layer of security on your account.
Free to the First 50 Buyers in April!
The first 50 DCs who enter ChiroMall and purchase any product, service or seminar valued at greater than $45 will receive a set of trigger-point charts absolutely free! These two large, full-color wall charts feature more than 100 myofascial trigger points. Patients are reassured both by physical reproduction of pain and visual documentation of symptoms. Each chart is 21" x 30," printed on laminated 100 lb. Phoenix Ivory.
Look for continuous announcements regarding the opening of new online stores and special "online-only" prices in upcoming issues of Dynamic Chiropractic.
Companies interested in opening an online store on ChiroMall can contact Angelique Dolan, marketing coordinator, at (800)-324-7758 or adolan@mpamedia.com.
When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
It is estimated that 61% of patients with CTS avoid taking surgical options due to postoperative complications and costly surgical procedures. Chiropractic care offers a comprehensive and effective treatment for carpal tunnel syndrome, addressing the condition from multiple angles. Recent studies also have unveiled a game-changing adjunct to chiropractic treatments for CTS: nerve flossing.
Some doctors thrive in a personality-based clinic and have a loyal following no matter what services or equipment they offer, but for most chiropractic offices who are trying to grow and expand, new equipment purchases help us stay relevant and continue to service our client base in the best, most up-to-date manner possible. So, regarding equipment purchasing: should you lease, get a bank loan, or pay cash?
