Patients are no longer just searching; they are asking. Consumers increasingly use AI-powered platforms such as ChatGPT, Google Gemini and Perplexity to ask complete questions in conversational language. Instead of typing “chiropractor Miami,” patients may ask, “What is the best nonsurgical treatment for sciatica?” or “Who helps pregnant women with low back pain near me? This shift represents one of the biggest changes in healthcare marketing since the rise of Google itself.
Internet Commerce on the Rise
A study released by the International Data Corporation finds that revenue generated from e-commerce (financial transactions that take place over the Internet) is expected to reach $400 billion by the year 2002.
IDC predicts the number of computer users who will purchase goods and services on line will rise dramatically, from 18 million in 1997 to 128 million in 2002. IDC also predicts that there will be 320 million people on the Net the end of 2002.
Reference
E-commerce to hit $400 billion. C/Net News ([url=http://www.news.com]http://www.news.com[/url]), August 17, 1998.