When sports chiropractors first appeared at the Olympic Games in the 1980s, it was alongside individual athletes who had experienced the benefits of chiropractic care in their training and recovery processes at home. Fast forward to Paris 2024, where chiropractic care was available in the polyclinic for all athletes, and the attitude has now evolved to recognize that “every athlete deserves access to sports chiropractic."
PARCA Reaches 203 Co-Sponsors
Thanks to the grassroots efforts of the chiropractic profession, the number of PARCA co-sponsors in the House of Representatives has exceeded the goal of 200 set by Congressman Norwood. The number of PARCA is now 203, over four times the number of co-sponsors on the bill when it was introduced last April.
The War Has Begun
The strong bipartisan congressional support for PARCA is being counteracted by a potent coalition of insurance and business interests which plan to launch a nationwide grassroots and advertising campaign to mold public opinion the same way that the infamous "Harry and Louise" advertisements soured sentiment toward the Clinton health plan. The coalition includes the Business Roundtable, the U.S. Chamber of Commerce, the American Association of Health Plans, the Blue Cross and Blue Shield Association, and the Health Insurance Association of America. Sources confirm that this coalition is preparing a $1 million advertising campaign against PARCA, which will be carried out by the Porter-Novelli public relations firm.
Representative Norwood Needs Your Help
The chiropractic profession needs to counteract the "big money" effort to kill PARCA. If you have not already contacted your member of Congress regarding PARCA, it is imperative that you do it now. The opposition to the bill will do everything in its power to destroy the strong bipartisan support that the PARCA legislation has developed. To achieve final success, it is extremely important that we retain the over 200 co-sponsors while Congress is in recess over the next two months.